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Alexandre Pelletier
Consultant and thought leader in lead management, lead nurturing, lead scoring and inbound marketing, combining expertise skills for Salesforce.com, Marketo and Hubspot applications.
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Expertise
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Inbound marketing: keywords research, on-page SEO, off-page SEO, PPC, social media, visitors conversion.
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Lead management: demand generation, marketing and sales alignment, lead nurturing, lead scoring, email automation.
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Product management: strategic product positioning, developing an idea from inception to product delivery.
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Salesforce.com, Marketo and Hubspot consultant: implementation, administration, processes, training.
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Career highlights
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Established the inbound marketing and social media strategy based on Hubspot methodology for Coveo.
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Successfully implemented a lead management process with lead nurturing and lead scoring in a complex B2B sales environment for Coveo using Salesforce.com and Marketo.
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Strategically partnered with Google for Website Optimizer product launch. Selected among 6 companies worldwide.
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Successfully created, built and launched one of the most popular landing page solutions (PageVester) for Salesforce AppExchange. Named AppExchange essentials and selected as the only application under Google AdWords category.
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Successfully created, built and launched Canada’s #1 online broker for active traders (DisnatDirect), generating millions of dollars in profits for Quebec’s largest financial institution (Desjardins Group).
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Successfully founded, built, launched and sold Quebec’s largest financial website (Webfin.com) to Quebec's largest media company (Quebecor Media). |
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